I’ve been receiving private emails from dear friends about Christmas cards and my blog post from the other day, and feel that maybe some clarification is called for.

First, the only cards I truly object to are those mass emailed holiday greetings that present a simple greeting. The images tend to be washed out, the words hard to read. And the fact that they’ve gone out to a hundred–maybe a thousand–of the sender’s closest friends and colleagues does not inspire the Christmas spirit, at least not in me.

I do enjoy emailed cards that contain lots of photos or images. Yes, they’ve gone out to a bunch of people, but the sender has also put some time into the creation of the card.

I enjoy holiday letters. Yes, they’re a recap of the year, but so what? The only thing I don’t like about them is when they’re written in the third person. Someone in the family: Take ownership! Make it your letter and write about you and everyone else in the family.

What about the paper waste? Well, yeah, there’s that, and I don’t mean to minimize it. But I’ve a feeling that those who are complaining about paper waste also happily take cardboard cups from their local cafe, will order take out (which is boxed), use paper napkins, use paper and plastic sacks from the market rather than bring a cloth bag, and use all sorts of other paper. The “waste” comment doesn’t hold up for me.

The main thing is this: It’s the one time all year that you make it a point to send holiday wishes. So why not make them count? Put some time into creating a card at Smilebox.com or another online site. Who wouldn’t love that? I do.